Your data center has a hidden resource. All that unused storage space, in all your heterogeneous systems. Systems you deployed tactically, each topped off with extra space—up to 75 percent of it—that you had to buy but never got to use.
Now you can use it. Hitachi Storage Virtualization lets you tap that hidden resource that's lying fallow in your multi-vendor environment. Based on our Universal Storage Platform™ systems, our unique virtualization capability masks complexity and presents all your heterogeneous storage capacity as a single pool that you can control and optimize simply and centrally, using one powerful suite of management tools.
What you get is the basis for a sustainable storage architecture. One that protects, grows, and lasts.

Gartner rates Hitachi a "strong positive" based on the "strength of the maturity and desirability of its feature set (particularly virtualization, thin provisioning and SATA drive support)...recent product enhancements, and its strong focus on the heterogeneous high-end enterprise storage market.

Check out what customers, analyst and the press are saying Hitachi Data Systems Virtualization.

August 8, 2007 - Hu Yoshida of Hitachi Data Systems explains how organizations are aggressively moving forward to make their IT dynamic by introducing virtualization to their server, storage, application, and desktop environments. How are we planning for this? What are our specific goals and priorities? Given that we are touching almost all areas of Enterprise IT at the same time, are we setting ourselves up for failure?
Are you having trouble keeping ahead of your growing storage requirements? The Hitachi Basic Operating System for the Universal Storage Platform V and Universal Storage Platform VM simplifies storage management. With an easy-to-use graphical user interface (GUI), it provides user, logical, physical and host management that enables provisioning and storage pooling for primary and secondary storage. Download
Virtualization can help organizations reduce costs by letting them more efficiently use the storage resources and simplifying the management of their environment. Watch the demo and see how Hitachi Universal Volume Manager can help you keep your costs down!
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Attend a WebTech session to optimize or start designing your economically, ecologically superior architecture today. The Hitachi WebTech Series is Designed for the Hands-On Technical Expert
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Implementing Virtualization enables you to Sustain, Save and Grow efficiently to ensure an effective pathway to a brighter storage future.
Virtualization addresses the growing pains of unsustainable, legacy storage architectures:
The hardware, software, services and partnerships to do it are here, now. IT organizations are virtualizing with Hitachi because our solutions are field-tested, award winning and reliable, minimizing the risk of transforming their old, unsustainable storage architectures into a sustainable architecture.

To us, sustainability is so much more than being green. It is a characteristic of a process or state of being that can be maintained, indefinitely. Hence, when we create products for Storage Virtualization, we create them in a way that helps our customers:
We are all about building virtual storage solutions that help our businesses take care of their concerns, while taking care of Mother Earth and the demand on its resources, all the while leaving a legacy of quality virtual storage solutions and relationships with the people that we serve on our planet.


In our rough economic times, you need to justify IT spending by more sophisticated metrics than cost per megabyte. Metrics of capital expenses are no longer adequate because of the gigantic, hidden costs of management and maintenance.
Besides the explosion in routine operating expenses, you face the "stealth expense" of complying with industry and government regulations. Either you pay more now and meet standards—or risk getting fined for non-compliance.
Purchase price of a storage asset is generally only a third to a fifth of the total cost of ownership. At Hitachi, we've identified and characterized 32 different types of costs that can be used to baseline or track storage Total Cost of Ownership (TCO). To move toward an economically and ecologically superior storage architecture, you should choose metrics that apply to your business and budget—and choose investments and strategies that directly impact cost areas.
Some places to examine efficiencies and look for savings include:

Virtualization is a key enabler of strategies and solutions that can help you reclaim, utilize, and optimize storage space, and simplify storage management. It separates storage services from physical storage functions. Once you virtualize with Hitachi you can begin to manage all your storage with a common tool, lowering labor and maintenance costs. And, you can implement other "ingredients" that help you improve ROI and lower cost of performance and growth, such as tiered storage and thin provisioning.
Working with clients around the world, Hitachi has taken principles of Storage Economics to help create strategies, roadmaps, architectures, and solutions that actually reduce TCO.
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Data centers are running out of space, and energy costs are rising. Hitachi Data Systems offers a cost-effective, eco-friendly, and socially responsible approach to help IT manage the explosive data growth and cope with the need to simplify storage management and keep costs under control.
At Hitachi, we think of the path toward a sustainable storage architecture as a Storage Maturity Model. It's phased growth and phased improvement that starts with consolidating and virtualizing data on our Universal Storage Platform and gradually add more capabilities and more value.
Hitachi Storage Virtualization can put your data center’s bottom line in the green, enabling you to do more with less. We can help you to grow and nurture the strong roots needed to stabilize your environment and preserve your data economically and ecologically.
The sustainable, economically and ecologically superior storage architecture.



Hitachi has shipped 11,000+ Universal Storage Platforms and Network Storage Controller. More than 40% of them are being used for virtualization.
Hitachi Universal Storage Platform V named Highest Performing Storage System in Industry by Storage Performance Council. USP V achieved an aggregated avg of 8,724.67 SPC-2 MBPSTM with a single storage controller, surpassing the performance levels of competitor enterprise storage systems tested by eight fold.
Storage Economics is a proven, methodical and business focused approach leveraging more than 600 customer engagements.
Hitachi Data Systems has been using the economic storage sales model for more than 10 years, longer than competition.
Since 2000, the amount of corporate data generated worldwide has grown from 5 exabytes (5 billion GB) to over 300 exabytes, with projections of ~1 zetabyte (1000 exabytes) by 2010. - "A Forecast of Worldwide Information Growth Through 2010", IDC White Paper, 2007.
Hitachi estimates that up to 75% of an organizations current investment in storage is wasted. Reclaim that wasted space with Hitachi virtualization.
Storage today is only 20% - 30% utilized--and storage purchases are growing at a 60% CAGR.
Transferring data to “the next technology” will cost you around $76,000 per terabyte. HDS Storage virtualization lets you take advantage of the features of new technology without physically moving the data.
IDC estimates that storage accounts for 37% of overall data center power consumption1 HDS Storage Virtualization solutions can help reduce energy and cooling costs by 30% - 50%. “A Forecast of Worldwide Information Growth Through 2010”, IDC White Paper, March, 2007
An Emerson Power survey projects that 96% of all data centers will not have sufficient power by 2011. 2 2007 - “A Forecast of Worldwide Information Growth Through 2010”, IDC White Paper
HDS pioneered controller-based virtualization, a technology that separates storage controllers from the storage media in any type of environment. This architectural advance helps reduce power, cooling, and space requirements.
Imagine what would happen to a company’s property manager who left costly office space 75% unoccupied! Why should you do that with storage space, when it’s clearly both economically and ecologically unsound? No organization can afford to do that—that’s why we say that current storage architectures are unsustainable.
A new architecture built on controller-based virtualization is sustainable, because it’s economically and ecologically sound. Controller-based storage virtualization enables IT to use that single pool of multivendor storage to create different storage tiers and store application data in the appropriate tier based on performance and capacity. That means the whole pool of storage can be used optimally—the organization’s entire investment in storage assets is optimized.

No matter how much data you have to store and manage—no matter how complex your present multivendor storage environment—there's a new approach that makes things simpler. We call this approach Services Oriented Storage. In essence, it's the application of the principles of Service Oriented Architecture, or SOA, concepts to storage.
You can adopt this approach now, starting with Hitachi's controller-based Storage Virtualization.
Virtualization is a key building block of your sustainable storage architecture, designed to enable and work with other components of a services oriented approach that can support your business at every turn, now and into the future.
When you make Services Oriented Storage your strategy, you can stop treating each department's or each application's needs as one more problem to be solved separately. Just as with SOA, you can develop reusable processes and practices and use them over and over to deliver exactly the service levels everyone wants—quickly and painlessly.
By implementing Hitachi Storage Virtualization, you can begin to adopt this approach now, reinvigorate and maximize your investments in existing assets and scale up at your own pace.

Hitachi Data Systems and VMware are fully engaged to deliver industry leading solutions addressing end-to-end server to storage virtualization. VMware server technologies and Hitachi storage and software technologies offer powerful solutions with VMware for storage consolidation, backup and archiving, business continuity and storage management.
Hitachi Data Systems and VMware are engaged at all levels of interoperability testing and certifications, support and engineering to assure timely and broad qualification and certifications for our mutual customers.
Hitachi VMware Site Recovery Manager with Hitachi Enterprise Storage Systems Implementation Guide

Hitachi Data System's prioritizes Microsoft as a key alliance partner and provides mutual customers the optimal storage environment for their Windows based solutions. Hitachi Data Systems is a Microsoft Gold Certified Partner and offers a complete array of engineered and integrated solutions optimized for the Microsoft application environments. The Hitachi Data Systems objective for the alliance with Microsoft is to build tightly integrated storage solutions complementing the Windows environment, and enable customers of all sizes to implement scalable, available and reliable architectures in a cost effective way.
Hitachi Data Systems, in collaboration with Microsoft and other partners develop solutions for the Hitachi lines of storage and management software to help customers take full advantage of their Microsoft Windows environments. These solutions ensure seamless support of Windows, helping any organization—from the smallest to the largest enterprise—reduce the cost and complexity of running their business.
We combine our strengths as industry leader to understand the evolving needs of our customers and provide enterprise-quality, cost-effective storage solutions for Microsoft Windows environments.

Oracle, Hitachi, Ltd. and Hitachi Data Systems have a collaborative alliance that leverages their combined leadership in enterprise-class storage solutions and Internet-enabled databases and applications. This partnership covers a full spectrum of cooperative technology, service and support, and marketing and sales efforts.
Together, we deliver true end-to-end, integrated solutions that meet customers' business-critical information management needs. As members of all Oracle's key storage initiatives, we work closely to make sure that our Hitachi Freedom Storage™ systems and Freedom Storage Software™ are integrated with Oracle information management software.
"Today’s enterprises search for backup solutions that are high in quality and cost-effective. In answer to these requirements, Hitachi Data Systems and Hitachi, Ltd., have tested and evaluated best practices for using Automatic Storage Management (ASM), a new feature introduced in Oracle Database 10g, to simplify Oracle database file administration on the Hitachi Universal Storage Platform™ family of products while optimizing performance." - An application brief from Hitachi Data Systems and Oracle.

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